Mariana Fonseca is a culture focused executive leader in Digital and Marketing. Most recently she served as Vice President of Digital Customer Experience and Loyalty at Virgin Voyages where she team responsible for curating the most irresistible digital experience of any travel brand to support driving growth and brand loyalty.
Born in Mexico City, Mariana was always drawn to interests and industries dominated by men. While attending the Instituto Tecnológico y de Estudios Superiores de Monterrey, she was one of only five women in her Civil Engineering class and upon graduation, she was one of just a very few women working in construction.
Mariana later graduated with an MBA from the University of Notre Dame. While there, she served as president of the Hispanic Club and was named a recipient of the Mary S. Rosenthal Outstanding Female Student Award. In 2010, she joined American Airlines and has since held leadership positions in finance, alliance strategy, corporate planning and technology.
At both American Airlines and Virgin Voyages, Mariana has developed a reputation as a champion of impactful results. Responsible for transforming the airline’s digital and delivery practices, she was also hyper-focused on driving adoption of a product culture and empowering teams to be more customer-centric.
Creating opportunities for others – especially women of color – remains an important part of Mariana’s story. Since 2014, she’s served on the Corporate Advisory Board of Notre Dame’s Mendoza School of Business. She also sat on the Audit Committee for
the Texas Women’s Foundation and on the Board of the Dallas Opera. Through those positions she advocated for hiring diversity, advancement and representation.
Mariana and her husband, Pablo, live in Aventura, FL. They have three children: Paula, Mateo and Sabina.