“Advertising Age” is reporting that the Swedish furniture-to-go firm of IKEA is staging opera at one of its London stores. According to the report, “in addition to traditional instruments, cheese graters, wine glasses and saucepans add an extra dimension.” While I was hoping for something closer to the cutting-edge use of metallic mixing pans and rams horns that put Jerry Goldsmith’s mid-sixties score for “Planet of the Apes” on the list of most influential film scores ever….Instead, we have to settle for this.
I love the idea of surprise public opera but – hey! – come on! If we’re going to do it, let’s do it for REAL.
Suzanne Calvin, Assoc. Dir. of Marketing, The Dallas Opera