Tag Archives: West End

When Going Out on the Town Becomes a Pain in the ….

by Suzanne Calvin

“The Stage,” a British publication devoted to…well, obviously…the theatre (with an ‘re’), has a rather interesting story of a marketing outfit that used focus groups to determine why London’s West End theaters are having such a hard time attracting and keeping audiences.  The essential reason is: pain.  It seems that tushes — both foreign and domestic […]