Tag Archives: General Directors

Even Three-Dimensional Chess Needs a Red Queen

by Suzanne Calvin

The latest installment of Dallas Opera General Director and CEO Keith Cerny’s “Off the Cuff” feature for “Theater Jones” explores the strategy behind the push for subscriptions and renewals, and how twenty-first century marketers may be able to stem the tide that propels us towards what some are already calling “the post-subscription era.” Read Keith’s […]