Total Impact

by Suzanne Calvin


No, it’s not the name of an upcoming science fiction action film starring Arnold Schwarzenegger (or Colin Farrell, for that matter); it’s the measure by which the sucess of American opera companies will be measured in seasons to come.

Allow me to explain: Everyone is familiar with the term “carbon footprint,” but nowadays in the arts, it’s all about the “community footprint” we make--i.e., the total impact. Dallas Opera General Director and CEO Keith Cerny explores ways in which TDO is seeking to maximize its overall community impact in the latest installment of his regular feature, “Off the Cuff,” for Theater Jones.

(Collage inspired by the 1990 film Total Recall for

Suzanne Calvin, Manager/Director Media and PR

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